All too often, business leaders with the best intentions to grow their business fall short when it comes to understanding the function of a strategic marketing plan. A well-crafted marketing plan provides an organization with the focus and direction it requires to pursue growth opportunities and provide marketing ROI.

In this e-book, we explain the the five essential steps you need to take to develop an effective strategic marketing plan:

  1. Marketing philosophy
  2. Goals and objectives
  3. Marketing Strategy
  4. Marketing Tactics
  5. Marketing Budget

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