Search engine optimization (SEO). A lot of people have heard of it. But, not many people really understand how it works.

When Internet users "surf the web," chances are they’re going to click on one of the first websites that shows up in the rankings. (I’m guilty of it — I bet you are, too.) Those websites you see don't rank at the top, just because. There are very specific things that you need to do, to ensure your website is as visible online as you want it to be.

What are the things you need to do to make sure that your website can be found higher up in the rankings?

I’m glad you asked. In this 10-page e-book I hope to help you better understand what you can be doing to improve your website’s SEO, with some simple "how-to" instructions, including:

  • How to do Keyword Research
  • How to Write Web Copy That Supports SEO
  • How to Improve On-page Optimization
  • How to Use a Corporate Blog to Improve SEO