Do you want to attract better leads to your website? Google AdWords can be one of the best tools for companies that want to drive better lead generation through targeted pay-per-click (PPC) advertising. However, PPC advertising requires a strategy that takes into account other elements of your marketing campaign and your overall brand messaging.

Our e-book, “Pay-Per-Click Advertising Tips,” takes you through a seven-step process that should help you develop an effective pay-per-click advertising campaign for your business. In addition to addressing Google’s recent changes to text ads, the e-book includes:

  • Keyword Selection
  • Keyword Traffic Estimation
  • Ad Creation
  • Ad Testing
  • Keyword Bidding Strategy
  • Ad Budgeting & Targeting
  • Analytics & Measuring Success

Fill out the form below to learn more about how you can improve your lead generation program through a strategic PPC advertising campaign.